MOIN POWER

Maybe you've already seen it?! The Moin fist printed onto our packaging and our labels at the bakery counter proclaiming: Now palm oil free!

We chose a fist as our new quality mark because it stands for drive and assertiveness (designed by our Hamburg-based agency Mutter).

We believe in the innate power of people which is just waiting to be tapped into. "Woulda, coulda, shoulda" doesn't count. "Let's do it!" is the motto since it's our responsibility to stand up for the realization of our values. It's in our hands to create a world in which we wish to live - and it's a continuous process.

We are really pleased to be one of Germany's first palm oil free manufacturers of organic baked goods. But it's certainly not the end of the story. We are up to lots more. Our next quality project is already in the making:

the Moin fist for less sugar!